A corporate merchandise can be a powerful tool in your marketing strategy. However, without the right approach, it can easily go wrong. It’s not about just handing out branded items—it’s about creating a lasting impression. Here’s a guide to navigate the dos and don’ts of corporate merchandise www.positivemediapromotions.co.uk.

Do Pick Items That Make Sense for Your Audience
When selecting corporate merchandise, think about what your audience truly values. A fancy pen may seem like a good idea, but does it really speak to your brand? If your clients are tech enthusiasts, a branded USB drive or portable charger might be a better choice.

Don’t Overload on the Branding
The goal is to be remembered, not overwhelmed. Don’t drown your audience in logos. A logo on every surface might make the item look like a billboard. Instead, go for subtlety. A small logo in the corner, or an item with a clever, branded design, will leave a stronger mark.

Do Focus on Quality
Cheap, flimsy merchandise won’t create the right impression. Go for items that are durable and functional. If you hand out a low-quality product, not only will it likely end up in the trash, but your brand’s reputation might take a hit too. Quality speaks volumes, so choose items that reflect your company’s values.

Don’t Forget the Practical Side
Gifting items that people can actually use in their daily lives will go a long way. Think practical: tote bags, reusable water bottles, or even branded notebooks. These items not only get used, they also keep your brand in sight for a longer period.

Do Personalize Your Merchandise When Possible
Personalization isn’t just for gifts; it works wonders in marketing too. Adding a personal touch to merchandise, such as custom messages or colors, can make the recipient feel special. A customized product might make a bigger impact than a generic branded item.